Plans and billing: trial, upgrades, add-ons and cancellation
How Swashi plans and billing work: the Starter free trial, upgrading and downgrading, booster packs, voice credits, monthly quotas, invoices and cancelling.
- 1Open Billing. Click Billing in the sidebar to see your current plan, usage and every available plan.
- 2Choose monthly or annual. Switch between Monthly and Annually at the top of the plan list.
- 3Pick a plan. Click Start Free Trial on Starter, or Upgrade Now on the plan you want.
- 4Pay securely. Complete payment on the secure Stripe checkout page; your new limits apply as soon as the subscription is active.
- 5Add capacity if needed. Under Need more? Add booster packs, click Add on a pack to top up your plan without upgrading.
Swashi has five plans: Free, Starter, Growth, Agency and Enterprise. You manage your plan, booster packs and subscription from the Billing page in the app. Starter comes with a 7-day free trial. Every plan can be bought monthly or annually, and you can cancel anytime.
For current prices, see the pricing page. This page explains how plans, the trial, upgrades, add-ons and cancellation work.
The plans at a glance
Each plan is sized for a different kind of business:
| Plan | Built for | Highlights |
|---|---|---|
| Free | Trying Swashi at no cost | 1 connected website, 1 auto-post and 1 social post a month, PageSpeed audits. Lead Generation and Outreach need an upgrade. |
| Starter | Solopreneurs and consultants | 3 websites, 250 AI leads and 300 outreach emails a month from 1 mailbox, Search Console rankings, AI Receptionist with 30 calls a month. |
| Growth | Founders and growing teams | 10 websites, 1,500 AI leads, 1,800 outreach emails from 6 mailboxes, full AEO and GEO, CSV lead import, AI Receptionist Pro, outbound voice campaigns. |
| Agency | Agencies and multi-client operations | 35 websites, 5,000 AI leads, 5,400 outreach emails from 18 mailboxes, Ecommerce Intelligence, priority processing, AI Receptionist Business. |
| Enterprise | Large teams and high-volume operations | 150 websites, 15,000 AI leads, 16,500 outreach emails from 55 mailboxes, dedicated account manager, custom integrations. |
The Billing page lists every feature for each plan. The live app is always the final word on what your plan includes.
Note:Outreach capacity is tied to mailboxes. A warmed mailbox can safely send about 300 cold emails a month, so each plan's outreach allowance is its number of mailboxes times 300. To send more, you add mailboxes rather than buying bare email counts.
Free signup leads
Every new account, including Free, receives 20 free leads at signup. This is a one-time grant. When it is used up, Lead Generation needs a paid plan or a Lead Pack.
The free trial
- The 7-day free trial is available on Starter only. Growth, Agency and Enterprise are purchased directly.
- No charge is made until the trial ends. Cancel before then and nothing is billed.
- You can start the trial with Google sign-in or with a password checkout.
- Trial limits are deliberately small: 20 leads, 50 outreach sends, 1 mailbox and 10 voice calls.
- Lead export, Google Sheets sync and Branding Media uploads are off during the trial.
Upgrade your plan
- Click Billing in the sidebar.
- Choose Monthly or Annually.
- Click Start Free Trial on Starter, or Upgrade Now on the plan you want.
- Complete payment on the secure Stripe checkout page.
- Your subscription activates and the new limits apply straight away.
Tip:If your plan still shows the old name right after paying, wait 2 to 3 minutes and refresh. If it has not updated after 5 minutes, contact support@swashi.io with your account email and your Stripe payment confirmation.
Downgrade your plan
- Open Billing.
- Click Downgrade on the lower plan and confirm.
- The change applies straight away. The price difference is prorated, so it is credited or charged on your next invoice.
Nothing is deleted when you downgrade. New usage simply follows the new plan's limits.
Booster packs (add-ons)
Under Need more? Add booster packs, you can top up your plan without upgrading. Packs are applied instantly.
| Pack | Adds | Type |
|---|---|---|
| Lead Pack | +500 AI leads | One-time |
| Extra Inbox | +1 inbox (+300 sends a month) | Monthly |
| Outreach Pack | +3 inboxes (+900 sends a month) | Monthly |
| Website Pack | +5 connected sites | Monthly |
| Research Pack | +100 research scans | One-time |
| Image Pack | +200 HD images | One-time |
| Auto-Post Pack | +25 auto-posts | One-time |
| Social Pack | +250 social posts | One-time |
| Receptionist Pack | +100 receptionist calls a month | Monthly |
One-time packs top up the current period. Monthly packs raise your allowance every month. You need a plan before you can add a pack.
Voice credits
Outbound calls and texts draw from Voice Credits, which you buy as packs. Credits never expire, and bigger packs include bonus credits. Your Plan Capacity card on the Business page shows your balance. See Voice credits.
Monthly quotas and usage warnings
- Monthly quotas for articles, leads, research scans and social posts reset when your plan renews at the start of each billing period. Unused quota does not roll over.
- Outreach campaigns count sends per calendar month, so a campaign that reaches its monthly limit resumes on the 1st.
- Plan & Usage in Settings shows your current monthly limits and usage.
- Swashi warns you at 80% and 95% of an allowance, and again when you have used all of it. You can then add a pack or upgrade.
- When an outreach mailbox hits its monthly send limit, sending resumes on the 1st.
Invoices and payments
All payments are handled securely by Stripe. Swashi never stores your card details. Invoices are generated automatically, and tax is applied where required. To update your subscription, use Manage Subscription in Billing.
Enterprise customers can ask about invoice-based billing and custom contract terms by contacting support@swashi.io.
Cancel your subscription
- Open Billing.
- Click Manage Subscription and cancel.
- Your access continues until the end of the period you have paid for.
- Payments are non-refundable unless required by law or stated otherwise. See the Terms of Service.
- When the paid period ends, your account moves to the Free plan. Your data is not deleted automatically, and you can upgrade again at any time to restore paid features.
- Want your account and data deleted? Contact support@swashi.io and we will delete it. See the Privacy Policy.
Next steps
- Compare current prices on the pricing page.
- Review your usage and preferences in Settings.
- Fix billing hiccups with Troubleshooting.
Frequently asked questions
Is there a free trial of Swashi?+
Yes. The Starter plan has a 7-day free trial. Growth, Agency and Enterprise are purchased directly. Cancel before the trial ends and you are not charged.
Can I cancel my Swashi subscription anytime?+
Yes. There are no long-term contracts. Cancel from Billing using Manage Subscription, and your access continues until the end of the period you have paid for.
Do unused monthly allowances roll over?+
No. Monthly quotas such as articles, leads, research scans and social posts reset when your plan renews at the start of each billing period, and unused amounts do not carry over. Outreach campaigns count sends per calendar month, so a campaign that reaches its monthly limit resumes on the 1st.
How do I get more leads or sending capacity without upgrading?+
Buy a booster pack from Billing. For example, a Lead Pack adds 500 AI leads, and Extra Inbox or Outreach Pack adds mailboxes along with the sends they support. Packs apply instantly.
Where can I see Swashi prices?+
Current prices for every plan, add-on and voice credit pack are on the pricing page at swashi.io/pricing and on the Billing page in the app.