What is News Automation?

It's a specialized pipeline designed specifically for media houses and news aggregators. You connect RSS feeds or news sources, and Swashi automatically curates, rewrites, and publishes original news coverage around the clock.

Answer Agents Optimization (AEO) and Generative Agents Optimization (GEO) are the future of search, ensuring your content is structured so that AI assistants cite your website as the primary source.

Content Automation

Outwrite an entire content team — on autopilot.

Swashi Agents research, write, optimize & publish articles, breaking news, and social posts — in your brand voice, across 17 languages, at a volume no human team can match.

Start Free — 7 Days Watch Demo

No credit card · 17 languages · SEO · AEO · GEO built in

Your brief

“AI growth trends for 2026”

1 topic in

becomes every format

SEO Pillar Article

Breaking News Post

LinkedIn Post

Newsletter

X / Threads

Reel / Short Script

8,920

articles auto-published across the network today

Languages

3-in-1

SEO · AEO · GEO

24/7

Always writing

Newsroom speed

Publish thousands of pieces — not dozens.

Human writers are expensive, slow, and inconsistent. Swashi Agents research, draft, fact-structure, and format content around the clock — so you scale content like a media house, not a blog.

Long-form pillar articles & breaking news
Consistent quality, every time
Publishes straight to WordPress & your CMS

Research

Draft 2,000-word article

Optimize SEO/AEO/GEO

Publish to WordPress

Your brand voice

On-brand — not generic AI slop.

Swashi learns your tone, style, and positioning, then writes every piece to sound like you. Readers (and buyers) can't tell a human didn't write it.

Learns your voice from your site
Every format stays on-brand
Editorial guardrails you control

ConfidentConciseFriendlyExpertOn-brand

“Here's the thing most teams miss about growth in 2026…”

Written in your voice

Found on every engine

Optimized for Google — and AI search.

Every article is structured for classic SEO, answer engines (AEO), and generative AI (GEO) — so your content ranks and gets cited by ChatGPT, Gemini & Perplexity.

Semantic SEO structure
Answer & generative-engine ready
17 languages, localized not translated

SEO score98

Answer-engine ready✓

Generative-engine ready✓

Content in 17 languages — localized, not translated.

EnglishEspañolFrançaisDeutschItalianoPortuguêsNederlandsРусскийTürkçeالعربيةहिन्दी中文日本語한국어ไทยTiếng ViệtBahasa

See it in the real app

Your content pipeline, in the app.

Set topics and frequency once, keep SEO settings on, and choose the voice your articles are written in.

Try it yourself

Walk through Website Content

Real Swashi screens, click by click, in your language.

Walk through Website Content

Real Swashi screens, click by click, in your language.

Interactive · Real app

120+

interactive steps · 18 languages

Real appEvery screen is the real Swashi app. Click the pulsing dot or use the arrow keys.

How content automation turns one brief into every format

Content automation in Swashi means one brief becomes many finished pieces: a long-form pillar article, a breaking-news post, LinkedIn and X posts, a newsletter and a short-video script. Swashi's Agents research, write, optimise and publish them in your brand voice, so you keep a steady publishing rhythm without a full content team.

One brief becomes articles, news posts, social posts, newsletters and video scripts
Brand voice learned from your site and Business Brain
Writing personas and editorial guardrails you control
SEO, AEO and GEO structure built into every article
Publishes to your website or queues social pieces in Social Studio
Review before publishing, or run automatically

From one brief to a content calendar

The slow part of content marketing is rarely the idea; it is producing every format each channel needs. With Swashi you give one topic, for example a trend in your industry, and the Agents expand it into the full set: a structured article for your site, micro-content for social networks, a newsletter summary and a script for a Reel or short video. Each piece is written for its format rather than chopped from the article, and the social pieces can be sent straight to Social Studio for scheduling.

Keeping quality consistent at volume

Publishing more only helps if the quality holds. Swashi learns your tone, style and positioning from your site and your Business Brain, and writing personas let you define vocabulary, phrases to avoid and target audience. Articles follow a clear heading structure with an SEO title and meta description, internal linking suggestions and a call to action. You can keep review switched on, so nothing publishes until you approve it, and set editorial guardrails that every piece must respect.

Written for search and for AI answers

Every article is structured for three kinds of discovery: classic SEO, answer boxes (AEO) and AI assistants (GEO). That means direct answers near the top, well-organised sections and question-style headings that AI tools can quote. Images get descriptive alt text when published. Because the Agents can write natively in many languages, the same brief can become localised pieces for each market you serve, rather than word-for-word translations that read awkwardly to local readers.

Getting started with a content plan

Begin by listing the topics your customers ask about most: questions you answer on calls, comparisons they make before buying and problems your product solves. Add them as briefs, choose which formats you want for each, and set a publishing rhythm you can review comfortably. Keep approvals on for the first few weeks while you tune the persona and guardrails, then relax them for formats you trust. Over time the archive becomes a library of pages that keeps attracting visitors long after each piece is published.