Which networks does it post to?

Instagram, X, LinkedIn, and Facebook — each with a native format, from one source idea.

Does it just copy-paste the same post?

No — it reformats per platform: a thread for X, a carousel for Instagram, a document post for LinkedIn, and so on.

Will it schedule and auto-post?

Yes — it publishes at each channel's peak times. Approve first, or run fully automatic.

Social Studio

Post once. Be everywhere.

One idea becomes native posts for Instagram, X, LinkedIn & Facebook — each reformatted, captioned, and scheduled by Swashi's Social Agent. In 17 languages, on autopilot.

Start Free — 7 Days Watch Demo

One source · four channels · zero reformatting

Your one idea

“How we 10×'d our pipeline with AI Agents — the exact playbook.”

Swashi repurposing…

Instagram scheduled

Carousel: 5 slides + caption + 12 hashtags

Thread: 6 posts, hook-first, CTA at the end

Thought-leadership post + document carousel

Facebook

Page post + community poll, scheduled

See it in the real app

Plan, write and publish from one studio.

Connect your networks, let AI draft the post and image, approve it, and see your month on one calendar.

Try it yourself

Walk through Social Studio

Real Swashi screens, click by click, in your language.

Walk through Social Studio

Real Swashi screens, click by click, in your language.

Interactive · Real app

120+

interactive steps · 18 languages

Real appEvery screen is the real Swashi app. Click the pulsing dot or use the arrow keys.

How to turn one idea into native posts for every social network

Social Studio takes one idea, article or news story and turns it into posts built for each network: a thread for X, a carousel for Instagram, a document post for LinkedIn and a Page post for Facebook. Swashi's Social Agent writes the captions, schedules each post and publishes it, with or without your approval first.

One source idea becomes native posts for Instagram, X, LinkedIn and Facebook
Captions, hashtags and tone adapted per network
Visual calendar with per-post scheduling
Approve first or publish automatically, including from chat apps
News repurposing into posts or blog articles
Multiple brands managed from one dashboard

Why copy-paste posting underperforms

Each network rewards a different format and tone. A caption that works on Instagram looks out of place on LinkedIn, and a long post that suits LinkedIn is too slow for X. Posting the same text everywhere saves time but usually costs engagement. Social Studio reformats the source idea for each destination: it adjusts length, structure, hashtags and tone per platform, so each version reads as if it were written for that audience while carrying the same core message.

Scheduling and approvals

Once posts are drafted, Social Studio places them on a visual calendar with individual publish times for each channel. You can edit or delete anything before it goes live, queue many posts in one sitting, and see several posts on the same day at a glance. Choose whether each post waits for your approval or publishes automatically. Approvals can also be given from WhatsApp, Telegram or LINE, which helps owners who spend most of the day away from a desk.

Staying current and staying on-brand

News repurposing lets you pick a relevant headline and turn it into a social post or a full blog article in one step, which keeps your feeds topical without constant monitoring. Every caption and image draws on your Business Brain, so the voice, offers and facts match the rest of your marketing. On paid plans, creator-style images and creator cards give posts a consistent visual identity. Agencies can run many brands from one dashboard, each with its own voice and connected accounts.

Learning which formats work

Social Studio keeps track of engagement on each channel, so over time you can see which formats and topics your audience responds to on each network. A carousel might perform best on Instagram while short opinion posts do better on X. Use that feedback to steer future ideas toward what already works for your brand, rather than guessing. Because every network gets its own version of the idea, you also learn how the same message lands with different audiences, which is useful for your wider marketing as well as for social.

Native, not copy-paste

Each platform gets its own format — a thread for X, a carousel for IG, a doc for LinkedIn.

Scheduled & auto-posted

Publishes at each channel's peak times so you show up consistently, everywhere.

Learns what works

Tracks engagement per channel and doubles down on the formats that perform.

17 languages · every channel

One post, localized for every market.

Swashi centralizes 17 languages, so a single idea ships natively to each network AND each region at once. Every language is a new go-to-market audience you reach without extra work.

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