How to create and schedule social media posts with Social Studio

Social Studio is where you create, schedule and publish social media posts in Swashi. Type a topic or paste a link, let AI Draft write the post in your brand voice, add a visual, then Schedule it or click Post Now to publish to every network you selected.

This guide is for business owners and marketers who want a steady social presence without writing every post from scratch. It follows Part 1 of the EP3 video tutorial, "How to Automate Social Media with Swashi."

#Before you start

• Connect your networks. You can post only to networks you have connected. See connect your social networks.
• Teach your Business Brain. AI Draft writes from your Business Brain, so your posts sound like your business and use your real facts.
• Know your allowance. Your plan includes a monthly number of social posts (see the table below).

#Create a post

1. Click Social Studio in the sidebar. Everything social lives here: your networks, new posts and your publishing schedule.

2. Choose where the post goes. Under Connected Networks, click the cards to toggle where you want to post. A connected network shows Connected.

3. Tell Swashi the topic. In the box that reads What do you want to post about? Or paste a URL..., type an idea or paste the link to an article you want to share.

   

4. Review the hashtags. Under Suggestions, Swashi offers hashtags that fit your business. Use the ones you like.

5. Add a visual. Click Add Image to upload your own image, or Add Video for a video. Or click Generate Image and Swashi creates a fresh image from your post text. Generated images follow your brand style from the Business Brain.

   

6. Let AI write the post. Click AI Draft. Swashi writes the post in your brand voice. Read it and edit anything you want to change.

   

7. Schedule or post now. Click Schedule and choose a Date and Time, then Confirm Schedule. Or click Post Now to publish to every selected network immediately.

   

#Creator card images

When you generate an image, Swashi can render a Creator card that shows the hook and an excerpt of your post. Your full post and hashtags still go in the caption. If you prefer a plain image, choose Generate random for a fresh image from your text instead.

#Upload videos in Media Studio

Use Media Studio to add high-resolution videos to your posts. Drag and drop videos of up to 1 GB, or click Browse Files. When the upload finishes you will see Upload Complete.

#Manage your Upcoming Queue

Every scheduled post waits in the Upcoming Queue, so you always know what goes out next. The counter shows how many are Pending. When nothing is scheduled, it reads "No active social tasks."

• Edit a post: choose Edit, change it, then Update Post or Update Schedule.
• Duplicates: if the same post is scheduled more than once at the same time, Swashi marks it as a duplicate. Delete All removes every copy. Edit and save once to keep a single copy.

To see your posts by day, use the Social Schedule calendar further down the page, or open Schedule in the sidebar for all your scheduled posts and articles together. See Trending Articles and Autodraft for the calendar and for posts based on the news.

#Social posts by plan

Need more? The Social Pack adds extra posts. See current prices on the pricing page.

#Post from chat

You can also schedule a LinkedIn post from Swashi's chatbot on LINE, WhatsApp or Telegram. Type "schedule LinkedIn post" and the bot asks what the post should be about. See chatbots on LINE, WhatsApp and Telegram.

#Troubleshooting

#Next steps

• Connect LinkedIn, Facebook and Instagram.
• Turn trending news into posts with Autodraft.
• Learn more about Social Studio on the Swashi website.