AEO and GEO: how to get found in answer engines and AI search

AEO (answer engine optimization) helps your pages become the direct answer in search, such as a featured snippet or a People Also Ask box. GEO (generative engine optimization) is about whether AI assistants such as ChatGPT and Perplexity mention and cite your brand. In Swashi, both live in SEO AI Rankings: the AEO tab measures your answer-box chances from your own data, and the GEO tab checks real AI answers for your brand.

This guide is for businesses that want to be found where buyers now ask questions: in answer boxes and in AI assistants. It follows Parts 2 to 4 of the EP5 video tutorial, "How to Monitor SERP AI For AEO, GEO, SEO with Swashi."

#Before you start

• Plan: AEO and GEO are included from the Growth plan. See plans and billing.
• Google Search Console: AEO needs it, because it measures the searches you already appear for. See connect Google Search Console.
• Your website added in SEO AI Rankings.

#SEO, AEO and GEO at a glance

#The AEO tab

Every AEO number comes from your own Search Console data and your own pages. Nothing is estimated. Swashi uses three real measurements:

1. Search Console supplies the queries you rank for. Pages at positions 2 to 8 are snippet-eligible, and question-shaped queries are your People Also Ask opportunities.
2. Your own pages are fetched and their structured data (JSON-LD) is read to see which already carry FAQ schema.
3. The optimizer and schema generator rewrite content into answer-box format when you ask.

#Snippets, questions and FAQ schema

• Featured Snippet Reach: your pages near position zero. Swashi's advice: rewrite the intro with an H2 and a 60-word direct answer to capture the snippet.
• People Also Ask Coverage: question-shaped searches you already earn impressions for. Answer them directly to take the slot.
• FAQ Schema Deployment: of your top pages, how many already publish FAQ schema, for example "0/20."
• Answer Opportunities: question searches you appeared for in the last 28 days. Pages marked Snippet-ready are the closest wins; click Target → to work on one.

#Structured data found

This card lists the schema types found across your highest-impression pages, and Top pages without FAQ schema. Structured data helps search engines and AI assistants understand your content.

#AEO content optimizer

1. Click Run Optimizer to rewrite a section into an answer-first format. The suggested rewrite appears below.
2. In the AEO FAQ Schema Generator, enter a topic and click Generate AEO Schema. Swashi creates FAQ schema that is ready to be added to your page's <head>.

#The GEO tab

#Ask like a buyer

Type the question your customers ask AI assistants into the query box, for example "Best AI agents for business," and click Analyze →.

#How GEO data is generated

Your prompt is sent to each answer engine as a real question, exactly as a buyer would ask it. Whether the reply mentions you is decided in code, by matching your domain and brand name against the answer text and its cited sources. No model is ever asked whether it mentioned you.

#Multi-Models Matrix

Ask a buying-intent question and click Scan AI Models → to see which AI models mention your brand in their answer, side by side. Each model shows whether your brand was in the answer. Some models are marked as citing live web sources. Growth scans 3 models per query; Agency and Enterprise scan all of them.

#AI Visibility Trend and Share of Voice

• AI Visibility Trend: every scan is stored, so you can see your presence over time.

• AI Share of Voice: who AI answers cite in your space across all your scans. Competitors appear here as your scans add up.

  

#Tracked Prompts

Save the questions that should bring you customers. Type one and click Track. Swashi scans tracked prompts automatically every night across your models, and you can click Scan now at any time.

When you reach your limit, you see "Prompt limit reached for your plan."

#The Automation tab

• Background Jobs shows what runs and when: the AI visibility scan of tracked prompts runs nightly, the Search Console rankings refresh and the site health and Core Web Vitals audit run on view, and Google indexing submission runs on demand.

• Weekly SEO Digest shows an example of a weekly summary of your SEO and AI visibility. It is a preview of the format; automated delivery is coming soon.

  

#Troubleshooting

• "Connect Google Search Console to measure your answer-engine coverage." Connect Search Console first.
• "No scans stored yet." Run an analysis or a Multi-Models scan. Every run becomes a trend point.
• A model shows "Not included on your plan." Your plan scans fewer models. Upgrade to scan them all.

#Next steps

• Track your traditional SEO.
• Connect Google Search Console.
• Publish answer-ready articles automatically.
• See SERP AI on the Swashi website.