SEO, AEO and GEO explained
Buyers now find businesses in three ways. SEO, search engine optimisation, is about ranking in classic Google results. AEO, answer engine optimisation, is about owning the featured snippet and answer boxes that appear above those results. GEO, generative engine optimisation, is about being mentioned when someone asks an AI assistant for a recommendation. A page can rank well on Google and still be absent from AI answers, which is why Swashi measures all three side by side rather than treating AI visibility as an afterthought.


