What is Swashi? An overview of your AI growth team
Learn what Swashi is: an AI growth platform whose agents find leads, send outreach, answer calls, post on social and write website content for your business.
Prefer to watch? This tutorial walks through the same steps in the live app. All tutorials →
Swashi is an AI growth platform that gives your business a team of AI agents. The agents find leads, email and call them, answer your phone, publish your social posts and website articles, and report on what worked. You manage all of it from one app at app.swashi.io, in your own language.
This page explains what Swashi does, who it is for, and where to go next in these docs.
How Swashi works
Swashi replaces a stack of separate tools with one platform. You describe your business once, and a set of specialized AI agents works from that description. You review the results, step in when a prospect needs a person, and adjust as you go.
Three ideas run through the whole product:
- One Business Brain. You upload your brochure, price list, logo or website once. Every agent (content, social, images, outreach emails, the voice receptionist and the chatbots) reads the same Business Brain.
- Agents, not just tools. Each agent has a job, such as finding leads or answering calls. The Business page shows what each one is doing right now.
- Measured numbers only. When Swashi cannot measure something yet, it shows Not measured instead of a made-up figure. A blank is never shown as zero.
Your AI team
Your AI team is made up of these agents. On the Business page, under Your AI Workforce, each one shows whether it is Working, Scheduled, Ready or Needs setup.
| Agent | What it does for you |
|---|---|
| Lead Agent | Finds businesses and decision-makers that match your ideal customer and scores each lead by fit. |
| Outreach Agent | Writes and sends personalized email sequences from your own mailboxes and collects every reply in one inbox. |
| AI Receptionist | Answers your Swashi phone number, answers questions, qualifies callers, books meetings and takes messages. |
| Voice AI | Calls leads from your pipeline with an AI voice persona and logs every call outcome. |
| Content Agent | Writes SEO-ready articles and publishes them to your connected website on a schedule. |
| Social Agent | Drafts posts in your brand voice and publishes them to your connected social networks. |
| SEO Agent | Tracks your rankings on Google and your visibility in AI answer engines. |
What you can do with Swashi
Find leads
Search by role or industry and by market, then narrow the list with filters such as ICP tier, company size, seniority and verified email. Every lead gets an ICP score and a tier from A to D. Start with Find leads.
Run email outreach
Connect your own sending account (Gmail, Outlook/Microsoft 365 through SMTP, Brevo, SendGrid or any SMTP server). Swashi warms new accounts up gradually, writes a four-step sequence, and paces every send. Replies land in the Unified Inbox. See Email Studio.
Answer and make calls
The AI Receptionist answers inbound calls around the clock. Voice Outreach runs outbound calling campaigns with a voice persona you choose, and can text prospects your booking link.
Publish content and social posts
Plan articles around your keywords and let Swashi write and publish them to your site (Website content). In Social Studio, let AI draft posts, schedule them, or turn trending news into timely posts.
Track search and AI visibility
SEO AI Rankings covers classic SEO, answer engine optimization (AEO) and generative engine optimization (GEO), using your own Search Console data and real checks of AI engines. See SEO and AI rankings.
See results and act on them
Reports show what Swashi accomplished, your pipeline, outreach results and deliverability. The Business page brings the people who need you, such as callbacks and positive replies, to the top.
Work from chat
Connect LINE, WhatsApp or Telegram under Bot Channels and ask for leads, replies or articles in plain language. See Chatbots.
Who Swashi is for
Swashi's plans are built around four kinds of customers:
- Solopreneurs and consultants who need a steady flow of leads and content without hiring.
- Founders and growing teams who want outreach, calls and content running in parallel.
- Agencies and multi-client operations that manage many websites, mailboxes and campaigns.
- Large teams and high-volume operations that need more capacity, priority processing and custom integrations.
Compare what each plan includes in Plans and billing, and see current prices on the pricing page.
Where to go next
These docs are organized by what you want to get done:
- Getting Started: Quick start · Business Brain · Business page · Languages · Glossary
- Lead Generation: Find leads · ICP tiers · Verified leads · Import leads
- Email Outreach: Connect a sending account · Deliverability and warm-up · Unified Inbox
- Voice: Voice Outreach · AI Receptionist · Voice credits
- Content, Social and SEO: Connect your website · Social Studio · AEO and GEO
- Reports: Reports · Notifications and digests
- Account and Billing: Plans and billing · Settings · Security and privacy · FAQ · Troubleshooting
Tip:Prefer video? The product walkthrough and step-by-step episodes are on the tutorials page.
Next steps
- Follow the Quick start to set up your account in your first hour.
- Teach Swashi your business in the Business Brain.
- Explore the full feature list on the features page.
Frequently asked questions
What is Swashi?+
Swashi is an AI growth platform for businesses. A team of specialized AI agents finds leads, runs email and voice outreach, answers your phone, publishes social posts and website articles, and tracks your search visibility, all from one app at app.swashi.io.
Who is Swashi for?+
Swashi is built for solopreneurs and consultants, founders and growing teams, agencies running work for several clients, and larger teams with high-volume operations. Each plan is sized for one of these groups.
Do I need to set up each AI agent separately?+
No. You teach Swashi about your business once in the Business Brain, and every agent reads the same Brain. The agents then work from your products, tone, facts and ideal customer.
Can I control Swashi from my phone?+
Yes. You can connect Swashi to LINE, WhatsApp or Telegram under Bot Channels and use plain-language commands such as finding leads, checking replies or asking for an article.
Which languages does Swashi work in?+
Swashi runs natively in 18 languages across the app, emails, voice calls, chatbots and generated content.