# How to run AI voice calling campaigns with Voice Outreach

> Learn how to set up AI voice calling in Swashi: activate your number, respect safe daily calls, build a Voice Studio campaign and review every call result.

Source: https://swashi.io/docs/voice/voice-outreach
Section: Voice AI & Chat
Last updated: 2026-10-10

Voice Outreach is where you run outbound AI calling in Swashi: an AI persona calls your leads from your own Swashi number, qualifies interest, books demos and logs every result. This guide shows you how to activate your number, build a calling campaign in Voice Studio and read your call results.

## Before you start

- **Plan.** Outbound AI Voice Campaigns are included from the **Growth** plan. Starter is "Voice AI ready", so you can activate a number at any time. Compare plans on the [pricing page](https://swashi.io/pricing).
- **Leads.** You need leads in your pipeline. See [Find high-ticket leads](https://swashi.io/docs/leads/find-leads) and [ICP tiers](https://swashi.io/docs/leads/icp-tiers).
- **Credits.** Calls and texts are paid from your voice credits. See [Voice credits](https://swashi.io/docs/voice/voice-credits).
- **Business Brain.** The AI answers questions about your business from your [Business Brain](https://swashi.io/docs/getting-started/business-brain), so fill it in first.

## Open Voice Outreach

Click **Voice Outreach** in the sidebar. This is your AI calling team in one place: campaigns, personas, texts and every call result.

## Activate your Swashi number

Calls and texts go out from your own Swashi number. If you do not have one yet, the page shows **Activate Your AI Calling Number**:

1. Review what is included: a **Dedicated US Number**, isolated from other users, plus **Starter Voice Credits**.
2. Tick the confirmation that you have a **lawful basis** to contact these leads by phone and agree to comply with **TCPA regulations**, including keeping a Do Not Call list and calling only during permitted hours.
3. Click **Activate Voice AI** and complete checkout.
4. Refresh the page once the number is provisioned. The number renews monthly.

> **Note:** The same number is used by the [AI Receptionist](https://swashi.io/docs/voice/ai-receptionist) for inbound calls and by [Texts](https://swashi.io/docs/voice/texting).

### Safe daily calls

Your number card shows the number, its status (**Warming Up** or **Active**), the warm-up **Day** and **Safe calls/day**. Swashi keeps your calling inside a safe daily limit so your number stays healthy.

![Number card highlighted at the top of Voice Outreach with a 555 number, Active status, the warm-up day and Safe calls per day](https://swashi.io/docs/img/ep8-voice-line.webp "Your number card shows status and safe daily calls.")

## Choose a persona and make a test call

1. Under **Active Voice Persona**, click any avatar to hear a preview, then click **Set as Active Persona**. New campaigns use this persona by default. See [Personas and voices](https://swashi.io/docs/voice/personas-and-voices).

   ![Active Voice Persona grid highlighted with 16 persona avatars and the Set as Active Persona button](https://swashi.io/docs/img/ep8-voice-personas.webp "Preview personas and set the active one.")

2. In **Manual Test Call**, enter a **Phone Number** and **Contact Name** (Company is optional), choose an **AI Persona** and click **Trigger Call**. Call yourself first to hear exactly what your leads will hear.

   ![Manual Test Call section highlighted in Voice Outreach, above Voice Studio](https://swashi.io/docs/img/ep8-voice-test.webp "Call yourself first with a test call.")

## Build a campaign in Voice Studio

**Voice Studio** has three steps: **Audience**, **Call Setup** and **Schedule**.

![Voice Studio highlighted with the Audience step: ICP tier, lead source with Warm - Opened email recommended, regions and max leads to call](https://swashi.io/docs/img/ep8-voice-studio.webp "Build a calling campaign in Voice Studio.")

### Step 1 — Audience

| Setting | What it does |
|---|---|
| **ICP Tier** | Pick one or more tiers: A, B, C, D. Tier A leads are your best fit. |
| **Lead Source** | **Warm — Opened email** (Recommended): leads who opened your email. **All leads**: your whole pipeline. **Sheet Targets**: your Google Sheet. **My Uploaded Leads**: CSV imports only. |
| **Regions** | Type a state or region (for example Texas, California) and click **Add**. Call one region, several, or everywhere you sell. |
| **Max leads to call** | The most leads this campaign will call. |

> **Tip:** Start with warm leads. A person who opened your email already knows your name, which makes for a better first call.

Click **Next Step**.

### Step 2 — Call Setup

- **Value Proposition** (optional): what you offer, in one sentence.
- **Call Goal**: **Book a Demo** (schedule a live demo or meeting), **Qualify Interest** (assess fit and buying intent) or **Collect Pain Points** (gather needs and challenges).

### Step 3 — Schedule

Set the **Timezone**, **Call Window**, **Days of Week**, **Start Date**, **End Date** and **Daily Call Cap**. The step also shows how many calls remain this month.

Every campaign runs with **Brand Protection**:

- DNC check before every call
- 4-day cooldown between attempts
- Business hours only, in the lead's timezone (calls are placed Mon–Fri, 10 AM–4 PM local time)
- Max 3 attempts per lead

Click **Start Voice Campaign**.

## Manage active campaigns

Your campaigns appear under **Active Voice Campaigns** with the persona, tier, whether they target warm leads or cold outreach, and progress such as "12 of 50 leads called". Each card shows **Calls**, **Connected**, **Positive** and **VM** (voicemail). Use **Pause**, **Resume** or **Delete** to control it, or **New Campaign** to start another.

> **Important:** If your credits run out, campaigns pause and the wallet shows **NO CREDITS — Campaigns Paused**. Top up to continue.

## Read your results

### Voice Performance

Shows **Total Calls** (with voicemails), **Answered** (with answer rate), **Avg Duration** (with total minutes) and **Warm Leads** (calls converted to warm), plus a **Persona Breakdown** table with calls, answered, answer rate, voicemails, warm leads and average duration for each persona.

![Voice Performance heading highlighted above Total Calls, Answered, Avg Duration, Warm Leads and the Persona Breakdown table](https://swashi.io/docs/img/ep8-voice-perf.webp "Voice Performance and the Persona Breakdown.")

### Recent Calls

Every call with its **Lead**, **Business**, **Persona**, **Outcome**, **Duration**, **Score** and **Date**. Under **Actions** you can **Play Recording**, **Download MP3** or **Download Transcript**. Call outcomes include Booked, Interested, Not Interested, Voicemail and No Answer.

![Recent Calls table highlighted with lead, business, persona, outcome, duration, score, date and actions columns](https://swashi.io/docs/img/ep8-voice-calls.webp "Every call with its outcome, score and recording.")

## Troubleshooting

- **"Ready to Make Your First Call"** means your number is active but you have no campaign yet. Click **Create Your First Campaign**.
- **The test call will not start.** You need enough voice credits in your wallet. Top up with **Buy Credits**.
- **No calls are going out.** Check the campaign is not paused, the time is inside the call window and business hours, and your credit balance is not empty.

## Next steps

- [Texting on calls and the Texts inbox](https://swashi.io/docs/voice/texting)
- [Set up the AI Receptionist for inbound calls](https://swashi.io/docs/voice/ai-receptionist)
- [How voice credits work](https://swashi.io/docs/voice/voice-credits)
- Learn more about [Swashi Voice AI](https://swashi.io/voice-ai)

## Frequently asked questions

**Which leads should my AI call first?**

In Voice Studio the recommended lead source is Warm — Opened email: leads who opened one of your outreach emails. You can also call all leads, your Google Sheet targets or your uploaded CSV leads.

**When does the AI place calls?**

Campaign calls are placed Monday to Friday, 10 AM to 4 PM in the lead's local timezone. Each lead is checked against Do Not Call before every call, with a 4-day cooldown between attempts and a maximum of 3 attempts per lead.

**What does 'Safe calls/day' mean on my number?**

Your Swashi number has a safe daily call limit, shown on the number card with its status (Warming Up or Active) and the day count. It keeps your calling volume at a level that protects your number.

**Can I listen to the calls?**

Yes. Recent Calls lists every call with its persona, outcome, duration and score, and you can play the recording, download it as an MP3 or download the transcript.

**Which plan do I need for outbound AI calling?**

Outbound AI Voice Campaigns are included from the Growth plan and paid from your voice credits. Starter is voice-ready: you can activate a number at any time. See the pricing page for current details.