# How to choose an AI voice persona for your calls

> Meet Swashi's 16 AI voice personas, hear voice previews, set the active persona for your AI calls, and see how many voice personas each plan includes.

Source: https://swashi.io/docs/voice/personas-and-voices
Section: Voice AI & Chat
Last updated: 2026-10-10

A voice persona is the AI caller your leads hear: a name, a voice and a speaking style. Swashi offers 16 voice personas (8 female, 8 male); you preview them in Voice Outreach and set one as your active persona, which new calling campaigns use by default.

## Before you start

- You need access to Voice Outreach. See [Voice Outreach campaigns](https://swashi.io/docs/voice/voice-outreach).
- The number of personas you can use depends on your plan (see the table below).

## The 16 voice personas

Each persona has its own voice and tone. The tone is shown under the name in the app.

![The 16 Swashi voice personas: Aria, Jira, Swashi, Sofia, Nadia, Diana, Olivia and Elena (female); Mark, Paul, Andrew, Robert, Daniel, Brian, Jason and Michael (male), each with their speaking tone](https://swashi.io/docs/img/voice-personas-16.webp "Meet the 16 voice personas. Click an avatar in Voice Outreach to hear each one.")

| Persona | Voice | Tone |
|---|---|---|
| **Aria** | Female | Warm, consultative |
| **Jira** | Female | Direct, confident |
| **Swashi** | Female | Energetic, brand voice |
| **Sofia** | Female | Smooth, reassuring |
| **Nadia** | Female | Upbeat, friendly |
| **Diana** | Female | Seasoned, trusted advisor |
| **Olivia** | Female | Clear, precise |
| **Elena** | Female | Premium, warm & polished |
| **Mark** | Male | Professional, steady |
| **Paul** | Male | Friendly, upbeat |
| **Andrew** | Male | Authority, deep |
| **Robert** | Male | Enterprise, measured |
| **Daniel** | Male | Consultative, caring |
| **Brian** | Male | Reassuring, calm |
| **Jason** | Male | Results-driven |
| **Michael** | Male | Executive, gravitas |

**Aria** is the default persona. Every persona speaks every supported Swashi language. During a call the AI follows the person's language: they can ask for another language or simply start speaking it. See [Languages](https://swashi.io/docs/getting-started/languages).

## Preview a voice

1. Click **Voice Outreach** in the sidebar.
2. Find **Active Voice Persona**. The persona currently in use is shown first with its tone, for example "Aria · Warm, consultative".
3. Click any avatar (or its play button) to hear a preview.

   ![Active Voice Persona grid highlighted with 16 persona avatars, Aria selected, and the Set as Active Persona button](https://swashi.io/docs/img/ep8-voice-personas.webp "Click an avatar to hear a preview.")

> **Note:** If a preview shows "Real voice unavailable — browser voice used", the preview fell back to your browser's built-in voice for a moment. Try again shortly to hear the real persona.

## Set your active persona

1. Select the persona you want.
2. Click **Set as Active Persona**. The button shows **Saving...** and then **Saved!**.

New campaigns use this persona by default. Each campaign card under **Active Voice Campaigns** shows its **Persona**, and the **Persona Breakdown** table in Voice Performance compares calls, answer rate, voicemails, warm leads and average duration for each persona you have used.

![Voice Performance panel with total calls, answered, average duration, warm leads and a Persona Breakdown table](https://swashi.io/docs/img/ep8-voice-perf.webp "The Persona Breakdown compares personas side by side.")

> **Tip:** Try two personas on similar audiences, then compare their answer rate and warm leads in the Persona Breakdown before you settle on one.

## Test a persona on a real call

In **Manual Test Call**, enter your **Phone Number** and **Contact Name**, choose the persona under **AI Persona** and click **Trigger Call**. Hearing a full conversation tells you more than a short preview. Test calls use your voice credits.

![Manual Test Call section highlighted below the persona grid in Voice Outreach](https://swashi.io/docs/img/ep8-voice-test.webp "Trigger a live test call to yourself.")

## Personas included in each plan

Your plan unlocks a set number of personas. The app shows "Your plan includes N of 16 voice personas".

| Plan | Voice personas included |
|---|---|
| Starter | 2 (1 female, 1 male) |
| Growth | 4 (2 female, 2 male) |
| Agency | 8 (4 female, 4 male) |
| Enterprise | All 16 |

Personas outside your plan carry a badge such as **Agency+** or **Enterprise** and show "Requires [plan] plan". You can still preview them, but saving one shows "This persona is not included in your plan." To unlock more, upgrade your plan. See [Plans and billing](https://swashi.io/docs/account/plans-and-billing) and the [pricing page](https://swashi.io/pricing).

## How the persona sounds on your business

The persona supplies the voice and the style. What it says about your business comes from your [Business Brain](https://swashi.io/docs/getting-started/business-brain): your offers, facts and tone. Keep the Brain up to date so every persona describes your business accurately.

## Troubleshooting

- **The Set as Active Persona button does nothing.** The persona may not be included in your plan. Check for a plan badge on the avatar.
- **The preview is silent.** You may see "Voice preview is unavailable right now — please try again in a moment." Wait and try again.

## Next steps

- [Build a calling campaign](https://swashi.io/docs/voice/voice-outreach)
- [Set up the AI Receptionist](https://swashi.io/docs/voice/ai-receptionist)
- Learn more about [Swashi Voice AI](https://swashi.io/voice-ai)

## Frequently asked questions

**How many voice personas does Swashi have?**

Swashi has 16 voice personas, 8 female and 8 male, each with its own voice and tone. Aria is the default persona.

**Do the personas speak other languages?**

Yes. Every persona speaks every supported language, and the AI can switch language during a call if the person asks for another language or starts speaking it.

**Why can't I save a persona I like?**

Each plan unlocks a set number of personas. Personas outside your plan show a plan badge such as Agency+ or Enterprise, and saving one shows 'This persona is not included in your plan.' Upgrade to unlock more.

**Does changing my active persona change running campaigns?**

The active persona is the default for new campaigns. Each campaign card shows the persona it uses.

**What if the voice preview doesn't play?**

If the real voice is temporarily unavailable, the preview may fall back to your browser's voice and say so. Try again in a moment to hear the real persona.