# How to track your SEO and AI search rankings in Swashi

> Use SEO AI Rankings in Swashi to audit site health, Core Web Vitals and AI readiness, and track search performance, keywords, AI visibility and indexing.

Source: https://swashi.io/docs/seo/seo-ai-rankings
Section: SEO & AI Search
Last updated: 2026-10-10

SEO AI Rankings shows how your website performs on Google and in AI search engines, in one place. Connect your website and Google Search Console once, and Swashi audits your site health, speed and AI readiness, then tracks your clicks, keyword rankings, AI visibility and indexing. Every number is measured from real data or shown as "Not measured."

This guide is for business owners and marketers who want to know where they rank and what to fix next. It covers the setup checklist and the **Traditional SEO** view, following Part 1 of the EP5 video tutorial, "How to Monitor SERP AI For AEO, GEO, SEO with Swashi."

## Before you start

- **Your website URL.** Swashi needs the address of a site you own.
- **Google Search Console (recommended).** It unlocks your real keyword and indexing data. See [connect Google Search Console](https://swashi.io/docs/seo/search-console).
- **Your plan.**

| Feature | Free | Starter | Growth | Agency | Enterprise |
|---|---|---|---|---|---|
| Site speed audit (Core Web Vitals) | Yes | Yes | Yes | Yes | Yes |
| Search Console rankings | No | Yes | Yes | Yes | Yes |
| AEO and GEO | No | No | Yes | Yes | Yes |

When a feature is not on your plan, the card shows which plan unlocks it.

## Set up: the Setup Checklist

1. Click **SEO AI Rankings** in the sidebar.
2. Find the **Setup Checklist — Real-Time Data Requirements**. Every data section depends on these connections, and the checklist shows what each one unlocks. A counter shows how many are complete, for example "2 of 5 complete."
3. **Your Website URL:** paste your site URL. Swashi crawls it for issues. No setup is needed on your side.
4. **Google Search Console:** click **Connect →**. This is read-only and no password is stored. It unlocks keyword rankings, impressions, click-through rate and indexing status. You must own the Search Console property.

The other checklist items are set up by Swashi by default. You do not need to add anything for them.

To track another site, use **+ Add site**. The **Viewing site** switcher at the top lets you move between your sites.

## The four views

Switch between the four tabs at the top of the page:

| Tab | What it shows |
|---|---|
| **Traditional SEO** | Site health, speed, AI readiness, Google performance, keywords, AI visibility and indexing |
| **AEO** | Featured snippets, People Also Ask and FAQ schema. See [AEO and GEO](https://swashi.io/docs/seo/aeo-and-geo). |
| **GEO** | Whether AI assistants mention your brand. See [AEO and GEO](https://swashi.io/docs/seo/aeo-and-geo). |
| **Automation** | The checks Swashi runs for you in the background |

The rest of this page covers **Traditional SEO**.

## Site Health Audit

Swashi crawls your site for on-page issues and shows an **SEO Score**. Findings can include pages with errors, missing meta titles, sitemap status and missing structured data. Click **Re-crawl Site** at any time, for example after you fix something. The on-page checks apply to the audited page (your homepage).

## Core Web Vitals

Speed scores for **mobile** and **desktop**, shown separately, plus **Performance Opportunities**: the changes that would save the most loading time.

- **Lab scores** are a simulation of a single page load.
- **Real users — mobile** shows Google's 28-day figures from actual visitors across your whole site.

> **Note:** If you see "Not measured — Google has not collected enough real-user data for this site yet," your site does not have enough visitors in Google's data. The lab figures are a simulation and do not decide your Core Web Vitals grade.

## AI Readiness Check

Can AI engines crawl, read and cite your site? The **AI Readiness Check** gives a score out of 100 and shows:

![AI Readiness Check card scoring 80 out of 100, listing AI crawlers allowed in robots.txt and machine-readable signals found or missing](https://swashi.io/docs/img/ep5-seo-ready.webp "The AI Readiness Check scores how well AI engines can read your site.")

- **AI crawler access (robots.txt):** which AI crawlers are **allowed** or **blocked** on your site.
- **Machine-readable signals:** whether your page title, meta description, Organization schema, FAQ schema and llms.txt file are **Found** or **Missing**.

Click **Re-check** after you make changes.

## Search Performance

With Search Console connected, you see the last 28 days of **clicks**, **impressions**, **CTR** (click-through rate) and **Avg position**, with your **Top pages**, **Top countries** and **Devices**. The label "Google data through" shows the latest date Google has reported, because Google's data arrives with a short delay. Click **Refresh** to pull the latest.

![Search Performance card highlighted with clicks, impressions, CTR and average position, plus top pages, top countries and devices](https://swashi.io/docs/img/ep5-seo-perf.webp "Search Performance shows the last 28 days of Google data.")

### Striking-distance queries

These are searches where you rank between positions 4 and 20. A few positions gained here bring the most new clicks. The **If top 3** column is an estimate, and it is labeled as one. Click **✎ Write about this** to turn a query into new content.

## Keyword Rankings

The keywords you rank for, with position, impressions, CTR and how each one moves. Filter by **Top 10** or **Top 50**, and click **Refresh** to re-pull rankings from Search Console.

![Keyword Rankings card highlighted with position, keyword, impressions and CTR columns and Top 10 / Top 50 filters](https://swashi.io/docs/img/ep5-seo-kw.webp "Keyword Rankings lists the searches you rank for.")

## AI Content Visibility

Whether AI answer engines mention your brand, engine by engine. Each engine shows **Mentions your brand**, **Did not mention your brand**, **Not scanned yet** or **Not included on your plan**. To fill this row, run a scan from the **GEO** tab.

![AI Content Visibility card highlighted with a row of answer engines that are measured for brand mentions](https://swashi.io/docs/img/ep5-seo-vis.webp "AI Content Visibility shows, engine by engine, whether AI answers mention you.")

## Indexing Status

Which pages Google has indexed, which are **Pending** and which are **Excluded**. You also see how many pages are **In sitemap**, how many are **Serving in Search**, and any **Sitemap errors**. Use **Submit** on a page, or **Submit All**, to ask Google to index your pages. Open the full page-indexing report in Search Console for more detail.

![Indexing Status card highlighted with In sitemap, Serving in Search and Sitemap errors counts, a spot check of Indexed, Pending and Excluded pages and Submit buttons](https://swashi.io/docs/img/ep5-seo-index.webp "Indexing Status shows which pages Google has indexed.")

## Troubleshooting

- **"Connect Google Search Console to see your ranking keywords."** Connect Search Console in the Setup Checklist.
- **"Please reconnect your Google account to enable Indexing API access."** Reconnect Google before using **Submit**.
- **A card shows "— Not measured":** the data has not arrived yet. This is not zero. Try **Refresh** later.

## Next steps

- [Connect Google Search Console](https://swashi.io/docs/seo/search-console).
- [Optimize for answer engines and AI search](https://swashi.io/docs/seo/aeo-and-geo).
- [Publish articles that target your keywords](https://swashi.io/docs/content/website-content).
- Learn more about [SERP AI](https://swashi.io/features/serp-ai) on the Swashi website.

## Frequently asked questions

**What is SEO AI Rankings in Swashi?**

SEO AI Rankings is the page where you track how your website performs on Google and in AI search. It has four views: Traditional SEO, AEO, GEO and Automation.

**Do I need Google Search Console to use SEO AI Rankings?**

No, but it unlocks the most data. Without it you still get the site health audit and Core Web Vitals; with it you also get keyword rankings, impressions, clicks and indexing status.

**Which plan do I need?**

The site speed audit is on every plan, including Free. Search Console rankings are included from Starter, and AEO and GEO from Growth.

**Why does a card say Not measured instead of a number?**

Swashi never invents a figure. Not measured means the data source has not answered or nothing has been recorded yet, which is different from zero.

**Why are my lab scores different from real-user Core Web Vitals?**

Lab scores are a simulation of one page load. Real-user figures come from Google's data on actual visitors over 28 days, and only those decide your Core Web Vitals grade.