# How to read and export your reports in Swashi

> Read your Swashi Reports: what Swashi accomplished, your latest report and PDF export, lead pipeline, outreach, replies, deliverability and campaign results.

Source: https://swashi.io/docs/reports/reports
Section: Reports
Last updated: 2026-10-10

Reports shows what Swashi did for your business and how it is working, all on one page: what your agents accomplished, your latest performance report, your lead pipeline, outreach results, replies and email deliverability. You can export your latest report as a PDF. Every figure comes from your own data. Anything Swashi cannot measure shows as a dash or "Not measured," never as a fake zero.

This guide is for business owners and sales teams who want to see results at a glance and share them. It follows the EP9 video tutorial, "How to Generate Reports on Swashi."

## Before you start

- **Plan:** Reports is available on every plan. Some sections carry a plan badge and are included only from that plan. On a lower plan, the section shows which plan unlocks it.
- **Data:** outreach sections fill once you have a connected mailbox and a running campaign. See [connect a sending account](https://swashi.io/docs/outreach/connect-sending-account).

## Part 1: Your results

Click **Reports** in the sidebar. The page reads "Your outreach performance, lead pipeline health, and reply intelligence — all in one place."

### What Swashi Accomplished

A day-by-day record of what your agents actually did: **Emails sent**, **Tasks completed**, **Positive replies** and **Meetings booked**. A summary line reads, for example, "Across 4 active days in the last 30 days." Days are shown in UTC. If nothing happened recently, it says so instead of showing empty numbers.

![What Swashi Accomplished panel highlighted with Emails Sent, Tasks Completed, Positive Replies and Meetings Booked, and a bar for each active day](https://swashi.io/docs/img/ep9-overview-accomplished.webp "What Swashi Accomplished, day by day.")

### Latest Report · Performance Spotlight

Your latest report with the numbers that matter: emails sent, reply rate, positive replies, delivery rate and meetings booked. The header shows the report number, how many campaigns are active and how many leads were discovered. Reply rate is labeled **🟢 Strong** or **🟡 Building**. When there is data, the spotlight also shows figures such as cost per lead and cost per meeting.

![Latest Report Performance Spotlight highlighted with emails sent, reply rate, positive replies, delivery rate, meetings booked and cost per meeting](https://swashi.io/docs/img/ep9-overview-spotlight.webp "The Performance Spotlight sums up your latest report.")

**Export and share:**

- Click **Export PDF** to download the report.
- Click **View Full Report ↓** to open the full report.

### Your Performance Intelligence

Built from your data only: leads contacted, reply rate, positive replies, delivery rate, **Your top niches** and **Your top regions**, plus content published and voice sessions.

![Your Performance Intelligence panel highlighted with leads contacted, reply rate, top niches and top regions](https://swashi.io/docs/img/ep9-overview-perf.webp "Performance Intelligence uses your own data only.")

### Growth Intelligence

Your Business Brain learns what wins for your business: **Best ICP**, **Best Hook**, **Best Offer**, **Best Send Time** and **Top Objection**, with **Recommended Plays** you can **Apply**. Until there is enough of your own data, insights show **To be Determined**. They unlock after about 20 outreach sends with replies.

## Part 2: Pipeline, outreach and delivery

### Lead Pipeline

| Metric | Meaning |
|---|---|
| **Total Leads** | Leads in your collection |
| **ICP Tier A** | Perfect-fit leads |
| **ICP Tier B** | Strong-fit leads |
| **Contacted** | Leads you have reached out to |

![Lead Pipeline section highlighted with Total Leads 40, ICP Tier A 20, ICP Tier B 20 and Contacted 0](https://swashi.io/docs/img/ep9-detail-pipeline.webp "Lead Pipeline: totals by tier and how many you contacted.")

Read more about tiers in [ICP and lead tiers](https://swashi.io/docs/leads/icp-tiers).

### Outreach Campaign

**Sent Today**, **Sent Total**, **Open Rate** and **Reply Rate**.

### Reply Intelligence

Replies sorted for you: **Positive (24h)**, **Neutral (24h)**, **Objection (24h)** and **All-Time Total**. To read and answer replies, open the [Unified Inbox](https://swashi.io/docs/outreach/unified-inbox).

![Reply Intelligence section highlighted with Positive, Neutral and Objection counts for 24 hours and an All-Time Total](https://swashi.io/docs/img/ep9-detail-replies.webp "Reply Intelligence sorts your replies.")

### Email Deliverability

| Metric | Meaning |
|---|---|
| **Health Score** | Overall sending health from 0 to 100: green 80+, amber 60–79, red below 60 |
| **Delivery Rate** | Share of emails successfully delivered |
| **Bounce Rate** | Share of emails that bounced: green below 2%, amber 2–5%, red 5% or above |
| **Open Rate** | Share of emails opened |
| **Click Rate** | Share of emails with a link clicked |
| **Spam Rate** | Share marked as spam |

![Email Deliverability section highlighted in Reports with Health Score, Delivery Rate, Bounce Rate, Open Rate, Click Rate and Spam Rate](https://swashi.io/docs/img/ep9-detail-deliver.webp "Email Deliverability shows your sending health.")

> **Important:** A rising bounce rate puts your sender reputation at risk. If it turns amber or red, review your list and mailbox health before sending more. See [deliverability and warm-up](https://swashi.io/docs/outreach/deliverability-and-warmup).

### 30-Day Send Activity

Your sending volume over the last 30 days, with the total for the period.

### Campaign Breakdown and Recent Sends

- **Campaign Breakdown:** results per campaign, with **Campaign**, **Status**, **Sent**, **Reached** and **Started**.
- **Recent Sends:** exactly who was contacted and when, with **Business**, **Email** and **Sent At**.

If you have not started outreach, these read "No campaigns found. Start an automation in Outreach Studio to see data here."

### Report Notifications

At the bottom of the page you can have reports sent to your inbox. See [report notifications and digests](https://swashi.io/docs/reports/notifications-and-digests).

## Troubleshooting

- **Everything shows a dash:** you may not have sent any outreach yet. Numbers appear once your campaigns run.
- **"Some of your activity could not be loaded, so this history is incomplete."** Refresh the page in a moment. Swashi tells you when data is partial instead of showing a lower number.
- **A section shows "Available on … plan and above":** that section is not included on your current plan.

## Next steps

- [Get reports by email](https://swashi.io/docs/reports/notifications-and-digests).
- [Improve deliverability](https://swashi.io/docs/outreach/deliverability-and-warmup).
- Learn about [revenue intelligence](https://swashi.io/revenue-intelligence) on the Swashi website.

## Frequently asked questions

**How do I export a report from Swashi?**

Open Reports and click Export PDF on the Latest Report card. Click View Full Report to open the full report on screen.

**Why does my report show a dash or Not measured instead of 0?**

Swashi never shows a made-up number. A dash or Not measured means there is no data yet or the source could not be read, which is different from zero.

**What does the Email Deliverability Health Score mean?**

It is a 0 to 100 score for the health of your sending. 80 and above is green, 60 to 79 is amber and below 60 is red.

**Why does Growth Intelligence say To be Determined?**

Your Business Brain needs enough of your own data first. Insights unlock after about 20 outreach sends with replies.

**Why are some report sections locked or empty?**

Some sections are included only from a certain plan, and the badge shows which. Campaign sections also need a connected mailbox and a running campaign before they fill.