# Lead Generation filters reference

> A complete reference to every Swashi lead filter: ICP tier, sort, contact, company size, seniority, revenue, contact quality, ICP tags, freshness and more.

Source: https://swashi.io/docs/leads/filters-reference
Section: Lead Generation
Last updated: 2026-10-10

The **Filters** panel on the **Lead Generation** page controls which leads a search returns and in what order. This page lists every filter, what each option means, and when to use it, so you can turn a broad search into a short list of the right people.

Open it by clicking **Filters** next to the search bar. You can combine as many filters as you like. Click **✕ Reset all filters** to start over, or **Clear** to reset a single filter.

## Before you start

- Run your first search by role or industry and location. See [How to find high-ticket leads](https://swashi.io/docs/leads/find-leads).
- Your ideal customer profile (ICP) comes from your [Business Brain](https://swashi.io/docs/getting-started/business-brain). Several filters, such as **ICP Tier** and **ICP Tags**, depend on it.

## Filters at a glance

| Filter | Options | What it does | When to use it |
|---|---|---|---|
| **ICP Tier** | **A — Perfect**, **B — Strong**, **C — Average**, **D — Low**, **Any** | Limits results to leads in the fit tiers you choose. Tiers come from each lead's ICP score. | Start with **A**. Add **B** to widen the net. Use **Any** for exploratory searches. |
| **Sort By** | **Top Value** (and other ranking options shown in the menu) | Sets the order of your results. **Top Value** puts the biggest opportunities first. | Use **Top Value** when you want the best deals at the top of the list. |
| **Has Contact** | **📧 Email**, **📞 Phone**, **🌐 Website**, **🏆 No Website** | Keeps only leads that have the contact channel you select. **No Website** finds businesses without a site. | Turn on **Email** and **Phone** so every lead can be reached. Use **No Website** if you sell websites or web services. |
| **Leads Volume** | A number of leads | Sets how many leads this search returns. If you choose more than your remaining quota, Swashi shows only what your plan has left. | Pick a smaller number for a test, a larger one for a campaign. |
| **My Leads** | **My Leads**, **Recently searched** | Shows leads you already own, or reopens past search results. Always free — no quota used. | Use it to revisit or re-sort leads you already have without spending credits. |
| **Freshness** | **New to me** | Shows only leads you have not seen before. | Use it on repeat searches in the same market so you only get new people. |
| **Company Size** | Employee-count bands, for example 201 and up | Limits results by number of employees. | Choose 201 and up for established businesses with real budgets; choose smaller bands for local or owner-run businesses. |
| **Seniority / Title** | Levels such as **C-Suite**, **VP**, **Director** | Limits results to people at the level you choose. | Pick the level that signs the deal. For high-ticket offers, that is usually C-Suite, VP or Director. |
| **Annual Revenue** | Revenue bands, for example 10M and up | Limits results by company revenue. | Use a high band for high-ticket offers so the list contains companies that can afford them. |
| **Contact Quality** | **✓ Verified Email**, **in LinkedIn** | **Verified Email** keeps only leads whose email has been checked. **LinkedIn** keeps leads with a LinkedIn presence. | Turn on **Verified Email** before any email campaign. See [verified leads](https://swashi.io/docs/leads/verified-leads). |
| **ICP Tags** | See the table below | Keeps only leads carrying the signals you select. | Add the signals that match your offer, such as **Decision Maker** and **High Ticket**. |

> **Note:** The exact bands in **Company Size**, **Seniority / Title** and **Annual Revenue** are listed in the panel itself. The examples above are the ones used in the EP2 tutorial.

## ICP Tags

ICP tags are signals Swashi attaches to a lead. Selecting a tag keeps only leads with that signal.

![ICP Tags section of the Filters panel highlighted, listing Decision Maker, Senior Stakeholder, High Ticket, Verified Email, Voice Agent Compatible, AI Ready and more](https://swashi.io/docs/img/ep6-filters-tags.webp "The ICP Tags section of the Filters panel.")

| Tag | Use it to find |
|---|---|
| **Decision Maker** | People who make the buying decision |
| **Senior Stakeholder** | Senior people at the company |
| **High Ticket** | Leads suited to high-value offers |
| **High LTV Potential** | Leads flagged as potential high lifetime-value customers |
| **1M+ Revenue** | Companies in the 1M-and-up revenue range |
| **Verified Email** | Leads whose email address has been verified |
| **LinkedIn Active** | People active on LinkedIn |
| **Voice Agent Compatible** | Leads flagged as a fit for your voice AI calls |
| **AI Ready** | Leads carrying the AI Ready signal |
| **Fast-Growth Signal** | Businesses showing a growth signal |
| **Website Opportunity** | Businesses whose website has room for improvement |
| **Appointment-Based** | Businesses flagged as appointment-based |

> **Tip:** Tags narrow a list quickly. Add one or two at a time and watch the result count, rather than selecting many at once.

## Recipes

**High-ticket, enterprise decision-makers** (from the EP2 tutorial)
ICP Tier **A** (add **B** if needed) · Sort By **Top Value** · Has Contact **Email** + **Phone** · Company Size 201 and up · Seniority C-Suite, VP or Director · Annual Revenue 10M and up · **✓ Verified Email** · Tags **Decision Maker**, **High Ticket**, **1M+ Revenue** · Freshness **New to me**.

**Verified contacts only** (from the EP6 tutorial)
Has Contact **Email** + **Phone** · Contact Quality **✓ Verified Email** · Tags **Verified Email**, **LinkedIn Active**, **Decision Maker**.

**Website or web-services sellers**
Has Contact **No Website**, or tag **Website Opportunity**.

**Phone-first campaigns**
Has Contact **Phone** · tag **Voice Agent Compatible**. Then see [voice outreach](https://swashi.io/docs/voice/voice-outreach).

## Quota messages you may see

| Message | Meaning |
|---|---|
| **More than your remaining quota** | The Leads Volume you picked is higher than the leads your plan has left this month. |
| **Your plan has n leads left — we will show n** | Swashi caps the search at what you have left. |
| **You have used your lead quota for this month.** | New searches are paused until your allowance refreshes with your billing cycle. **My Leads** stays free. Click **Get more leads →** to see options. |

## Troubleshooting

- **No results.** Too many filters are on. Click **✕ Reset all filters**, then add them back one at a time.
- **Results keep showing the same companies.** Turn on **Freshness → New to me**.

## Next steps

- [How ICP tiers are scored](https://swashi.io/docs/leads/icp-tiers)
- [Verified emails and contact quality](https://swashi.io/docs/leads/verified-leads)
- [Export your list or sync it to Google Sheets](https://swashi.io/docs/leads/export-and-sheets)

## Frequently asked questions

**Which filters should I use for high-ticket leads?**

Start with ICP tier A, sort by Top Value, require Email and Phone, choose larger company sizes and C-Suite, VP or Director seniority, a high annual revenue band, Verified Email, and tags such as Decision Maker and High Ticket.

**Do filters use up my lead credits?**

Filters only shape the search. Credits are used by the new leads a search returns. Viewing leads you already own under My Leads, or reopening a recent search, is always free and uses no quota.

**How do I clear all my filters?**

Open Filters and click Reset all filters. Each group also has a Clear option if you only want to reset one filter.

**What does New to me mean?**

New to me, under Freshness, shows only leads you have not seen before, so a repeat search does not return people you already have.